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Sub-branded logos are used for donor-sponsors, school logos, departments, programs, and clubs. These logos pair with the ÐãÉ«¶ÌÊÓƵ-Webb wordmark. Never break the logos apart or use them beside core institutional brand logos.

What is Brand Architecture?

Brand architecture is a top-level plan to manage the relationship between an institution’s brand, sub-brands, campaign brands and partner brands. Done well, brand architecture helps guide the various entities within an organization in the creation and governance of a brand’s visual elements.

What Brand Architecture Does:

• It reinforces the ÐãÉ«¶ÌÊÓƵ-Webb brand by encouraging consistency across individual
• university departments.
• It extends the virtues associated with the ÐãÉ«¶ÌÊÓƵ-Webb brand to all ÐãÉ«¶ÌÊÓƵ-Webb
• departments—establishing and building value in each.
• It simplifies ÐãÉ«¶ÌÊÓƵ-Webb’s communications— both internal and external—and bolsters the viewer’s perception of the university.

Core Institution Brand

The core institution brand represents ÐãÉ«¶ÌÊÓƵ-Webb University as a whole. Use only the primary horizontal logo, or its vertical counterpart, displayed below. The horizontal logo is preferred if the design allows. Otherwise, use the vertical logo.

Primary Sub-brands

Donor-Sponsored Logos and School Logos

Use the primary sub-brands for donor-sponsored logos or school logos; these logos pair with the ÐãÉ«¶ÌÊÓƵ-Webb wordmark. Never break the logos apart or use them beside core institution brand logos.

Secondary Sub-brands

Departments, Programs and Clubs

Use secondary sub-brands for departments, programs and clubs. Never place these logos beside the core institution brand logos.